In a bid to elevate Pakistan’s tourism industry, Prime Minister Muhammad Shehbaz Sharif inaugurated the visionary ‘Salam Pakistan’ brand and cutting-edge ‘e-Portal’ during a momentous ceremony in Islamabad on Friday.
Prime Minister Muhammad Shehbaz Sharif addresses the launching ceremony of Pakistan’s tourism brand ‘Salam Pakistan’ in Islamabad on August 4, 2023.
Emphasizing the immense potential of Pakistan as a tourism destination, the Prime Minister expressed his determination to showcase the nation’s rich culture, heritage, and natural beauty to the world. He asserted that inviting brotherly countries and renowned tourism leaders to explore Pakistan’s diverse offerings would be a priority.
Pakistan’s Northern areas, adorned with breathtaking natural resources and scenic beauty, hold the key to unlocking remarkable opportunities for tourism growth, as highlighted by the Prime Minister. The introduction of the ‘Salam Pakistan’ brand and ‘e-Portal’ is expected to effectively represent the country’s vibrant tourism landscape at the global stage, attracting travelers from all corners of the world to explore the wonders of Pakistan.
With these new initiatives, Pakistan is poised to make a resounding impact on the international tourism scene and foster a renewed interest in the country’s enchanting and diverse tourism sector.
