Lahore, Pakistan – The Pakistan Super League (PSL) is reportedly set to enter a direct competition with the high-profile Indian Premier League (IPL) next year, as the Pakistan Cricket Board (PCB) is considering holding its premier T20 tournament during the same window as its Indian counterpart. This strategic shift for the 2025 edition comes primarily due to a congested international cricket calendar, notably the T20 World Cup scheduled for February-March next year, along with various Future Tours Programme (FTP) commitments that make the PSL’s traditional February-March slot unfeasible once again.
While a window in December and the first half of January was available, the PCB has already granted No-Objection Certificates (NOCs) to its players to participate in Australia’s Big Bash League during that period. Additionally, the board has earmarked this time for its domestic cricket activities. Consequently, discussions are now underway with the franchise owners to prepare for the PSL to be staged in April-May, mirroring the timing of this year’s edition. This approach aims to circumvent the scheduling conflicts that have become a recurring challenge for the league.
Interestingly, an official from the PSL secretariat noted that when the PSL was held this year and overlapped with the IPL – a consequence of the Champions Trophy being hosted in Pakistan during February-March – there was no noticeable adverse effect on the PSL’s usual viewership figures or fan interest. This observation has seemingly allayed initial concerns within the PCB and among franchise owners about a potential clash. The official added that, surprisingly, viewership figures across TV and other media channels actually improved. Moreover, the overlap provided a distinct advantage to franchise owners, allowing them to sign several notable overseas players who might not have been available had they been picked in the IPL auction. This unique opportunity to onboard talent not secured by IPL franchises proved to be an unexpected benefit.
As the PSL approaches its next iteration, which will mark its 10th completed edition, a significant development on the financial front is also on the horizon. The valuation of the existing six franchise teams is slated to be carried out before the upcoming season. Following this, the PCB is reportedly contemplating a substantial 25 percent increase in franchise fees. While the majority of franchise owners have confirmed in writing their intention to retain ownership for the next decade, one prominent figure, Ali Tareen, the owner of Multan Sultans, has voiced concerns. Tareen, who currently pays the highest franchise fee, is advocating for a comprehensive review of all franchise fees, citing concerns over financial losses experienced by his team. His stance highlights a key area of negotiation and potential restructuring for the league’s future.
The next edition of the PSL holds further significance as the PSL secretariat is poised to invite bids for two additional new teams. Preparatory work for the expansion has already commenced, signaling the league’s ambition to grow its footprint and increase competition. Alongside team expansion, the PCB is also looking to review and renew its crucial 10-year title sponsorship agreement, seeking a new deal that reflects the league’s increased valuation and reach. Furthermore, a new agreement for live streaming rights will also be required, reflecting the evolving landscape of digital sports consumption.
Currently, the PCB garners approximately Rs900 million annually from its title sponsorship. Last year, the live streaming rights for Pakistan alone were sold for an impressive sum of approximately Rs1.8 billion. Local broadcast rights proved to be a major revenue generator, bringing in around Rs6.3 billion, while international rights contributed a notable $4.6 million. Ground rights, a vital component of revenue, were secured for around Rs2 billion over a two-year period. For TV production, the PCB entered into a two-year deal valued at $2.25 million annually. All these crucial agreements will involve the issuance of tenders, followed by extensive and rigorous procurement processes, ensuring transparency and competitive bidding for the league’s various commercial partnerships.
