The International Cricket Council (ICC) has designated Sanjog Gupta, a unmistakable sports media official from India, as its unused Chief Official Officer. Gupta gets to be the seventh individual to hold the ICC’s beat regulatory part, succeeding Geoff Allardice, who ventured down in January 2025 after a four-year tenure.
Gupta’s arrangement comes at a significant time for cricket’s worldwide scene. With over 2,500 applications from over 25 nations, his determination underscores the ICC’s developing desire to grow and improve, particularly as the Don plans for its make a big appearance at the 2028 Los Angeles Olympic Games.
Gupta was already the CEO of Sports and Live Encounters at JioStar, India’s driving cricket broadcaster, once in the past known as Star India. Over a long time, he built an impressive notoriety for scaling the broadcaster’s sports division both commercially and imaginatively, particularly through advanced change, multilingual reach, and comprehensive substance strategies.
In a explanation taking after the declaration, Gupta highlighted the major shifts underway in worldwide cricket:
” These are energizing times for the don as marquee occasions develop in stature, commercial roads broaden, and openings such as the women’s amusement scale in popularity,” he said.
He assist emphasized the significance of cricket’s consideration within the LA 2028 Olympics and the effect of quickly advancing technology:
The Olympic opportunity and the advanced increasing speed can become force-multipliers for cricket’s worldwide growth.
Backing from the ICC Leadership
ICC Chairman Jay Shah communicated solid certainty in Gupta’s appointment:
Sanjog brings broad encounters in sports strategy and commercialisation, which can be priceless for the ICC. His capacity to mix fan-centric substance with long-term commerce development adjusts with the ICC’s future vision.â
Shah said that Gupta’s foundation in sports broadcasting, alongside his profound understanding of fan engagement, will offer assistance the ICC encourage its worldwide outreach, particularly in key markets such as North America, Africa, and Southeast Asia.
From Writer to Worldwide Cricket CEO
Gupta started his career in 2010 as a writer with Star India. Rising through the positions, he held different senior roles in programming, substance, and procedure, inevitably getting to be the CEO of Star India’s sports trade. He authoritatively took over JoeStar Sports in November 2024 and was instrumental in rethinking sports broadcasting in India, especially through digital-first approaches and activities focusing on women’s viewership.
According to the ICC, Gupta’s key accomplishments incorporate the dispatch of multi-language commentary scope for major cricket competitions, spearheading women-centric sports substance, and reshaping advanced sports viewership designs in India.
Vision for the Future
As CEO, Gupta’s duties will incorporate driving the ICC’s worldwide technique, managing commercial rights for worldwide occasions, advancing women’s cricket, and improving advanced change over all levels of the amusement. With a stuffed calendar ahead, counting the 2026 ICC T20 World Container and arrangements for the 2028 Olympics, Gupta’s administration will be central to forming cricket’s other chapter.
Industry specialists accept Gupta’s arrangement reflects the ICC’s expectation to modernize and commercialize the wear more forcefully. His track record in understanding showcase flow and adjusting sports substance to new-age stages might bridge conventional cricket groups of onlookers with rising fans globally.
Cricket’s worldwide profile is on the rise, with record-breaking groups of onlookers for both men’s and women’s competitions, more profound ventures in related countries, and recharged centres on making the amusement more open and comprehensive. Sanjog Gupta’s entry as ICC CEO marks a vital move toward a more technology-enabled, audience-driven future.
His arrangement isn’t fair a change of the protect, it’s a signal that cricket is prepared to grasp striking changes in how the wear is conveyed, expended, and celebrated over borders.
